metrc
Meet Metrc, a B2B company that’s simplifying the cannibis supply chain, “from seed to sale”. I animated two explainers and a demo that detail their track-and-trace technology and POS integration.
Phil Hunter
Kyra Goodwill, Rachel Wesemann
Alexa Jones
Art Direction
Design
Animation
track-and-trace technology.
I flowed the storyboard designs for their brand explainer into a full video, complete with voice over and music. Smooth transitions, imagery, and catchy popups make cannabis regulations more approachable, and easy to use with Metrc’s technology.
more than a QR code.
With the brand explainer as a springboard, we launched into a second video that further detailed their Retail ID technology. This explainer included more complex animations with 3D effects to better illustrate the movement of products.
*Retail ID Demo coming soon
© Contravent and Metrc 2025