labcorp
Labcorp is a global healthcare company that conducts clinical research and provides diagnostics. I animated paid social posts for Labcorp that are warm, professional, and human-centric. These campaigns provide information and assurance across audiences—from patient to provider.
Kathy Black
Will Shepherd, Savannah Stevens
Alexa Jones
Art Direction
Design
Animation
single source.
discovery.
evergreen concepts.
As part of the intial pitch to Labcorp, I designed and animated two posts for a campaign idea called Behind the Screens—a series that dives into what actually happens with your samples at a lab. The central image is a concept for an evergreen visual direction.
©Contravent and Labcorp 2024